The 'Amorosso' brand is based on the Yerushalmi Bros. exclusive “Hearts and Arrows” diamonds. It's wide jewelry range includes both basic and fashion jewelry, targeting the mid to high-end market, mainly in China.

Initially launched in Shanghai In 2003, Amorosso has achieved an enthusiastic market response and is reaching millions of consumers through selected retailers all over China and at two 'Amorosso' flagship stores located in Chengdu and Shenyang.

For more information on the 'Amorosso Diamonds' brand
please visit www.amorosso.cn

Product:

•    As a result of Yerushalmi's unique Hearts and Arrows manufacturing process, Amorosso diamonds have extremely strong light reflection which gives them an 'extra sparkle'.

•    Amorosso diamonds have an engraved logo on their girdle and are supported by Amorosso certification, gemological certification and light reflection grading certification.

•    In 2007 Yerushalmi developed a unique jewelry collection designed by Lu Kun, sold only through Amorosso stores. Lu Kun is one of the most promising Haute Couture designers in China. He has participated in all major fashion events in the past 4 years selling to celebrities such as Victoria Beckham, Paris Hilton, China's 'Oprah Winfrey' Yang Lan and others.
(see attached images of jewelry and the 'Amorosso jewelry show)


Marketing

Over the years, Amorosso has enjoyed extensive marketing support including national and local advertising campaigns using a variety of mediums such as TV, newspapers, bus posters, billboards etc. and many promotional events to targeted audiences.  See attached images of promotion events and advertising clippings.



Amorosso Achievements:

•    First diamond brand launched in China in 2003
•    Distribution through over 200 points spread  throughout China.
•    In 2006 Amorosso was Awarded "Super Brand" status in China together with brands such as Audi, Kodak and Harley Davidson, as one of the most influential brands in China.
•    In 2008 two 'Amorosso' flagship stores were opened in Seibu malls in Chengdu and Shenyang. 2 additional stores are planned to open by the end of this year.